The intent of the Leads number is to give an indication of the level of interest in your ad.
Leads include:
Chats initiated
Phone number clicks (revealing your phone number)
Bike Hub Pay button clicks
Tracking leads:
Chats you should receive and be able to track in your messages.
Phone number clicks rely on that person making contact with you which we are unable to track.
Bike Hub Pay leads measure the clicks (or intention) to make an offer. This may not mean a completed offer is sent to you.